Compare Sony Bravia KDL-40EX503 Prices
- Full HD 1080p resolution TV
- Built in Freeview HD tuner
- Smooth 100Hz motion
- Latest Bravia Engine 3 technology
- 24p True Cinema
Today's Best Price
£559.98
inc. Free Delivery
At Buy.com
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Sony's KDL-40EX503 uses a full 1080p HD panel. Because it's Full HD 1080, it reproduces the maximum HD1080 picture exactly as it was transmitted. This is the ultimate high-definition standard giving you an unprecedented degree of detail and clarity. Full HD 1080 boosts the image resolution by up to four times.
If you're put off by Sky HD's subscription charges for their HD programming, then you'll be pleased to know you can access free HD channels with the KDL40EX503. There's nothing to stop you using Freeview HD and Sky. To add to your viewing choice, the set has a built-in Freeview HD TV tuner so you have instant access to a huge range of free-to-air and digital TV and radio channels, including HD programmes. Channels are free so you won't have any subscription fees or contracts to sign. Because it's all built-in you won't need a set-top box or satellite dish either. Simply plug in your external TV aerial and access all your channels using just one remote control.
Whether you want to watch the latest viral video on Youtube, or catch up with the last Dr Who on iPlayer, the 40ex503 makes it easy to do. Enjoy the best internet content on your television with Bravia Internet Video. It seamlessly streams online content through your broadband connection so you can access a world of online video entertainment direct from the comfort of your sofa. You can do everything you can in front of a PC, from the comfort of your living room, including sharing clips with friends. This service doesn't cost anything.
One of the specs you'll come across time and time again with televisions such as the Sony Bravia KDL-40EX503 is 100Hz motion. This feature improves how fast action scenes appear on flat panel TVs. One problem with flat displays in the past has been the loss of detail, or the appearance of 'motion blur' (a form of picture distortion) during sports and action scenes. 100Hz technology aims to smooth out flaws in fast scenes by increasing the number of frames that are shown. Different manufacturers have slightly different named 100Hz technologies, but they all tackle the problem in a similar way - by adding in extra frames that improve the appearance of the motion being shown on screen.
1920 x 1080 is the highest resolution available on a television. Often shortened to 1080p, it refers to the number of pixels a screen can display and the level of detail it can show.
There's nothing better than enjoying a film on your home cinema system. And if you're a fan of the movies then you'll want to make sure you buy a TV with 24p True Cinema. (Sometimes called 24p Real Cinema). The 40EX503 comes with 24p True Cinema. What this basically means is that the TV works in sync with your movie player and shows each frame of the film at a the exact rate it was filmed at. You may not have noticed in the past but older TVs weren't capable of this and had to subtly adjust the speed of the movie to match the TV. 24p shows films exactly at the same rate you'd get in a movie theatre.
The 40EX503 has 4 x HDMI inputs. HDMI stands for High-Definition Multimedia Interface and is a standard used for audio / visual equipment. Like the older scart, HDMI is a port that allows you to connect things like Blu-ray players and games consoles to your television. Unlike scart, they're very easy to plug in - and take up a fraction of the space scart leads do. HDMI allows for HD devices to send high resolution information to the television. HDMI is an uncompressed digital signal, as opposed to previous analog interfaces such as S-Video, component video and composite video. In short, HDMI is the best way to connect your AV equipment and is going to be with us a good way into the future. There's a really good blog post over at Hi-Def hardware if you'd like to find out more.
Bravia Engine 3 is the image processing technology found in the Sony Bravia KDL-40EX503 and other modern Sony televisions. It displays full HD images that are crisp and blur-free. The third version of the Bravia Engine, it builds on the tried and tested previous technology with a new chipset and processing software.
What does Bravia Engine 3 do?
Major improvements in Bravia Engine 3
See Sony's page on the Bravia Engine 3 for more information.
One of the big selling points with modern TVs is how energy efficient they are. The Sony Bravia KDL-40EX503 has a range of built in energy saving features designed to cut down on your energy bills and help do your bit for the environment.
Enjoy free access to digital television stations without the need for a set top box. Like pretty much every television available today, the Sony Bravia KDL-40EX503 features freeview - the UK's standard for access to free TV stations such as ITV, BBC, E4 and an ever-changing and expanding list. Unlike say Sky, there's no subscription charges and no need for a dish. With the 40EX503 you get full access to these stations through a standard television ariel. Built in Freeview does not effect the TVs ability to work with any other TV provider, such as sky, cable or an external freeview box. The official Freeview website is here.
If the idea of paying a subscription fee each month for HD television programs doesn't appeal then you'll be pleased to know that the Sony Bravia KDL-40EX503 comes with Freeview HD built in. Freeview HD is the high definition big brother to Freeview and allows you to enjoy completely free access to HD stations such as BBC HD and many more. There are currently over 50 Freeview HD stations, with the line-up constantly being revised and added to. Find out what you can watch on Freeview HD here.
Although this feature comes in slightly different flavours, depending on the manufacturer, the technology works in the same way. A light sensor detects the current lighting conditions in the room and alters the brightness and contrast accordingly. The aim is to produce the perfect conditions for the current brightness of your room. This feature can normally be turned off it needs be. The 40EX503 has a built in light sensor.
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